CAN SUBLIMINAL MESSAGES THROUGH MOVING IMAGES IMPROVE PSYCHOLOGICAL HEALTH?

ART MEETS SCIENCE

“Using research based on scientific and artistic analysis to find solutions to issues evolving around psychology”.

ABSTRACT

The convergence of art and science in the context of subliminal messages in moving images refers to leveraging techniques from both disciplines to shape viewers’ psychological responses. In cinema and video production, subliminal messages are often integrated by swiftly presenting images or sounds that may elude conscious detection yet influence viewers’ emotions, thoughts, and actions.

The scientific aspect of subliminal messages revolves around comprehending how the human brain processes information, particularly that our subconscious mind is highly receptive to stimuli and can interpret data even when our conscious mind remains unaware. The artistic element lies in crafting these messages to seamlessly integrate into the viewer’s experience while still profoundly affecting their cognition, emotions, and behaviours.

Through the utilization of secondary data analysis in this study, it is evident that the impact of subliminal messages in moving images on psychology remains a subject of ongoing research and discussion. Some studies suggest that subliminal messages can shape our thoughts and behaviours while conflicting evidence challenges their efficacy.

Nevertheless, the convergence of art and science in the domain of subliminal messaging presents an intriguing and continuously evolving area of exploration with far-reaching implications for psychology and the media sector.

The amalgamation of art and science is a broad and captivating field. Its influence on research can lead to engaging and groundbreaking discoveries, such as delving into the utilization of subliminal messages in moving images for psychological exploration.

SUBLIMINAL MESSAGES AND PSYCHOLOGY

Subliminal messages are stimuli that exist below the threshold of conscious awareness but can still affect the viewer’s behaviour or emotions. However, they are overlooked by the individual but can still influence their psychology, thoughts, feelings, and behaviours.

These messages can be in the form of images, sounds, or words that are briefly presented to the individual and are intended to affect their subconscious mind.

Broader and more thorough research into improving psychological health with subliminal messages could assist when applied in therapy, education and entertainment. However, it is essential to note that the ethics of subliminal messages in media have been debated and scrutinised based on their use for negative impact or manipulative purposes.

Therefore, any research involving subliminal messages should be cautiously approached and subject to rigorous ethical review to ensure that it is not misused and does not harm the individuals exposed to the subliminal stimuli. For instance, there is a concern that subliminal messages could be used to manipulate individuals without their knowledge or consent, leading to issues of trust and autonomy. There is concern about the negative impact and detrimental usage (by the wrong people) of subliminal messages.

As with everything in life; for example, medication, there would always be side effects (pros and cons), dosage considerations (cautious usage), and monitoring (evaluation), amongst others. Therefore, the impact of subliminal messages on psychological improvement would vary among individuals.

With that in consideration, when used positively, it could aid in developing psychology for good (mental health improvement).

SUBLIMINAL MESSAGES AND PSYCHOLOGY THROUGH MOVING IMAGES

Using subliminal messages in moving images to improve psychology involves incorporating subliminal stimuli into films, animations, or other forms of video content to influence the viewer’s psychological state positively.

Some studies have suggested that subliminal messages can positively affect various aspects of mental health, such as reducing anxiety or increasing avidity. The evidence for using subliminal messages to improve psychology is promising yet limited and conflicting.

It is imperative to note that due to subliminal messages existing below the threshold of conscious awareness, their effects can be challenging to measure and quantify. As a result, the use of subliminal messages for psychological purposes should be approached with caution and subject to further scientific investigation.

While using subliminal messages for improving psychology may hold magnanimous promise, it is crucial to take cognisance of the ethical implications of using subliminal messages for psychological purposes and the potential risks and unintended consequences.

Given these limitations and concerns, it is crucial to subject any proposed interventions involving subliminal messages in moving images to thorough ethical review.

More research is needed to establish the effectiveness of the use of subliminal messages in moving images for improving psychology and to ensure that it is implemented appropriately.

ORIGIN, EVOLUTION AND IMPACT OF SUBLIMINAL MESSAGES

The rise and development of subliminal messages have their roots in the late 19th century when research in psychology first began to explore the workings of the unconscious mind.

In 1943, subliminal messages were experimented in media such as radio, film and television. For instance, in the “Daffy Duck” animation the words “BUY BONDS” flash momentarily on the screen as a means to exercise the opportunity to use subliminal messaging.

The concept gained widespread popularity, with claims that subliminal messages could be used for advertising, political propaganda, and even mind control in the 1950s and 1960s.

The concept of subliminal messages underwent significant evolution in the following decades as further research and experimentation challenged the claims of their effectiveness.

Regardless of their proven impact, the concept of subliminal messages continues to be of interest in both academic and popular contexts. Today, subliminal messages can be found in various media to influence the viewer’s subconscious thoughts and emotions, including advertisements, movies, music, and video games. Thorough research on its use for improving mental health could be beneficial in combating and managing illnesses.

With the rapid growth of tech and media and mental health awareness, implementing subliminal messages to aid psychological improvement deserves more research and attention. The outcome could result in positive impacts on psychology and the media industry.

ART AND SCIENCE IN MOVING IMAGES:

INFLUENCE OF SUBLIMINAL MESSAGES AND HOW THEY IMPACT THE VIEWER

Art and science intersect in moving images in many ways, in this context, influencing both the creation and impact of subliminal messages. The use of subliminal messages in moving images is one of many examples of how the principles of science and the techniques of art come together.

Art and science are used to craft subliminal messages that are seamlessly integrated into the moving image and are not consciously perceived by the viewer.

THE PSYCHOLOGICAL IMPACT:

SUBLIMINAL MESSAGES IN MOVING IMAGES AND THEIR EFFECTS ON THE VIEWER’S BEHAVIOUR, EMOTIONS AND COGNITION

Some research has found that subliminal messages can influence the viewer’s purchasing behaviour by increasing the likelihood that they will buy a particular product. Other studies have found that subliminal messages can affect the viewer’s emotions and mood by making them feel happier or more relaxed or increasing their stress levels.

The impact of subliminal messages on the viewer’s cognition is also a subject of ongoing research. Some studies have found that subliminal messages can significantly affect memory and learning by increasing the viewer’s ability to retain information and perform better on cognitive tasks. Other studies, however, have found little to no evidence of this effect.

The varying results of research into the psychology of subliminal messages highlight the complex nature of the human mind and the challenges of studying the impact of subliminal stimuli. It is also important to note that the effects of subliminal messages are highly dependent on the specific message and context, as well as the individual viewer’s background, personality, and prior experiences.

CASE STUDIES

The success or failure of subliminal messages in moving images is highly dependent on a variety of factors, including the specific message, the context in which it is presented, and the individual viewer’s background, personality, and prior experiences.

In the 1950s, subliminal messaging was a developing idea that led to one of the well-known examples. The test was conducted to influence the actions of moviegoers using subliminal messages like “Drink Coca-Cola” and “Hungry? Eat Popcorn” during a film viewing. The researcher, James Vicary, claimed that the messages increased concession sales conflicted by information that the test did not impact sales. Therefore, there’s a lot of doubt about the test’s success.

The 1957 film “Perception of Danger” influenced public awareness of road safety. The film aimed to influence the viewer’s behaviour and encourage them to drive more safely by featuring subliminal messages. The information was not consciously perceived by viewers but was thought to impact their behaviour significantly.

In 2007, The Food Network’s Iron Chef show was noted to have placed flashes of the McDonald’s logo during the broadcast. It was unsuccessful because it was undeniable. It was believed to have been an attempt at subliminal messaging, but both claim the incident was unintentional.

A study published in the Journal of Consumer Research expressed that subliminal messages successfully influenced participating viewer’s food choices. Participants who were exposed to subliminal messages encouraging healthy food choices consumed more nutritious foods compared to participants who were not exposed to subliminal messages.

Disney has been highly accused of inserting subliminal messages in their films, which were criticised as most were noted as profane. For example, the infamous subliminal message in the Disney film “The Lion King.” Rumours of a subliminal message involving the word “sex” in the dust clouds were widely circulated but were later debunked. Despite being widely discussed and debated, the supposed subliminal message had no noticeable impact on the viewer’s thoughts or behaviours and was addressed by some as just coincidental similarities, which explains that one tends to see what one is inclined to see.

Disney’s more decent subliminal placement, which is still highly debatable as a coincidence, is the adaptation of the well-known Mickey Mouse logo transformed into the skull and crossbones design of “The Pirates of the Caribbean”. Although there’s a similarity which could influence the audience, it could have been unintentional by Disney.

The studies discussed above highlight the complex and unpredictable nature of the impact of subliminal messages on the viewer’s psychology. Case studies can provide valuable insight into the real-world effectiveness of subliminal messages in moving images. Still, the success or failure of these messages is highly dependent on various factors, including the specific message and context, and the individual viewer’s age, gender, psychological state and experiences.

ETHICAL CONSIDERATIONS:

SUBLIMINAL MESSAGES IN MOVING IMAGES PERTAINING TO THE POTENTIAL FOR ABUSE AND THE NEED FOR REGULATION.

Using subliminal messages in moving images raises many ethical concerns, including the potential for abuse and the need for regulation. Typically, the viewer perceives subliminal messages unconsciously, which means they can manipulate the viewer’s thoughts, emotions, and behaviours without their knowledge or consent. This creates a risk that subliminal messages could be used for unethical purposes, such as influencing the viewer’s political beliefs, encouraging them to buy products they don’t need, or manipulating their emotions.

Another ethical consideration is the potential for subliminal messages to target vulnerable populations, such as children or individuals with mental or emotional disabilities. These populations may be more susceptible to the influence of subliminal messages, which could be used to exploit or manipulate them.

The United Kingdom has enacted laws prohibiting the use of subliminal messages in advertising, while the United States has no specific regulations. While further research is required to thoroughly comprehend the impact of subliminal messages on the viewer’s psychology, steps must be implemented to ensure that these messages are used ethically and responsibly and to protect the public from any potential harm.

HOW THE BRAIN WORKS

The brain is a complex organ that controls various body functions, including movement, sensation, thought, and emotion. It works through the coordination of neurons, which transmit information and signals to each other through synapses.

The brain also controls the endocrine system, which regulates hormone production and secretion, and the autonomic nervous system, which controls unconscious functions like breathing and digestion.

The brain is capable of learning, memory formation, and adaptation through changes in the connections between neurons. The workings of the brain still need to be fully understood and are the subject of ongoing neuroscience research.

The capacity of one’s brain to interpret information determines how influences manifest.

There are unending questions on if and how the brain registers subliminal messages, and tests are often carried out to discover whether brain activity or behavioural performance changes due to subliminal image presentation.

SUBCONSCIOUS ASSIMILATION THROUGH CONSCIOUS ASSIMILATION

Subconscious assimilation is the process of absorbing information unconsciously and becoming part of an individual’s long-term memory. Conscious assimilation, on the other hand, refers to actively and deliberately processing and integrating new information into one’s existing knowledge. The information learned through conscious assimilation could later be assimilated unconsciously, but this is not guaranteed.

Certain elements such as Themes, Language, Colour, Text, Shape, Sound, Form, and Time could contribute to the assimilation of information. Just as specific notes in music evoke certain chemicals in the brain to emote certain emotions, specific colours create certain emotions, similar to shapes, words, images and all other elements.

They all have similar effects but depend specifically on the individual’s psychology before and during the assimilation. Experiments must be conducted to determine the best forms of subliminal messaging to improve one’s psychological state effectively.

Assimilation can be highly influenced by consideration of the plethora of human senses; Auditory (hearing), Vision (sight), Olfactory (smell), Gustatory (taste), Tactile (touch) and others, including Perception.

Perception is a process of comprehension utilizing the senses or the mind, cognition is; understanding that involves recognition or relativity based on factors such as ethical, psychological, or aesthetic qualities.

Perception could be influenced by subliminal, supraliminal, subjective or objective factors;

• Subliminal Perception

Subliminal Perception is a stimulus of which an individual is unaware, particularly in Perception with the five primary sense organs. Subliminal perceptions are not perceived at the conscious level and thus are not detectable.

• Supraliminal Perception

In contrast to subliminal existing below the threshold of consciousness, supraliminal exists above the threshold, which can adequately influence the senses. Supraliminal is detected at the level of consciousness; subliminal but obvious, hidden but visible.

• Subjective Threshold

The subjective threshold pertains to subjects being unaware that they are aware of the placed stimulus.

• Objective Threshold

The objective threshold pertains to subjects being unaware of placed stimuli.

SOCIAL MEDIA AND BRAIN CHANGE

Studies have shown that excessive social media usage can impact brain activity and influence behavioural changes. Social media platforms are designed to be addictive and engaging, which can release brain chemicals such as dopamine, which are associated with pleasure and reward. Over time, this can lead to brain structure and function changes, including alterations in attention span, motivation, and decision-making.

Additionally, social media use has been linked to increased anxiety, depression, and poor sleep quality. However, it’s worth noting that the effects of social media on the brain are still being studied, and more research is needed to understand the impact fully.

The concept of subliminal messages in social media is similar to subliminal messages in the film as subliminal messages may be hidden images or messages in posts or advertisements, or they may be delivered through algorithms that target specific audiences.

However, like subliminal messages in films, there is limited scientific evidence to support the idea that subliminal messages in social media can improve psychology. There are concerns that constant exposure to harmful subliminal messages on social media can adversely affect mental health, such as increased anxiety disorder, depression, and low self-esteem.

Although useful, social media has had a lot of negative impacts on people’s minds, especially the young, developing and vulnerable. Limitations should be made to assist in the healthy assimilation of content adversely.

There’s been a rise of online communities filled with disinformation and misinformation that prey on individuals’ vulnerable and psychological well-being, which has given rise to the rigid orientation of mass groups of people.

Radical ideologies spread more easily these days and highly influence those naively subjected to them. Constant repetition of ideologies tends to restructure the psychological framework of minds subjected to them.

Moreover, using subliminal messages in social media is controversial, and many experts consider it unethical and manipulative. It’s essential to be aware of the potential impact of subliminal messages in social media and to be mindful of the content you are exposed to on these platforms. In general, it’s a good idea to be critical of the information you encounter on social media and to seek out credible sources of information and support.

A mental health crisis plagues the world. It has been a part of humanity but seems to be rapidly developing and evolving. It is highly evident through the explosion of the internet, particularly the influence of social media. The use of subliminal messages to positively impact the improvement of mental health could be beneficial to sufferers.

AUDIOVISUAL PROJECTS AND NEUROSCIENCE

Audiovisual projects and neuroscience often intersect in studying how the brain processes and perceives sensory information, particularly Vision and hearing.

Researchers in this field use audiovisual stimuli to study various aspects of brain function, such as Perception, attention, memory, emotion, and decision-making. This research can inform the design of audiovisual experiences and technology, such as virtual and augmented reality, that aim to enhance or manipulate sensory Perception.

In addition, neuroscientific findings on audiovisual processing can have practical applications in fields such as medicine, education, and entertainment.

FILM

Subliminal messages in films refer to messages or images intentionally or unintentionally placed in a movie and are not easily noticeable by the viewer. These messages can be audio or visual and intended to subtly influence the viewer’s thoughts, emotions, or behaviour.

There is little scientific evidence to support the idea that subliminal messages in films can improve psychology. While some claim that subliminal messages can be used for personal development or self-help purposes, this remains a controversial topic, while some consider the idea of subliminal influence a myth.

• Horror movies and mental health:

There’s a reason why people with anxiety disorders tend to be drawn to horror movies. Research shows that engagement with darker material might speak deeper. From personal observation and study, horror films allow certain individuals to control their fears. Anxiety disorders tend to make individuals believe they are in danger, but while watching horror movies, the intrigue removes that fear and replaces it with a sense of safety (watching a movie/fictional scenario in comfort), which could be a form of therapy. That has been explained as a practice of exposure therapy which involves patients exposed to stressors in a controlled environment to reduce their impact over time.

“During a stressful film, we are intentionally exposing ourselves to anxiety-producing stimuli. We usually don’t engage in the same unhealthy coping mechanisms that we utilize in real life. We learn how to manage the stress in the moment. This practice can translate to helping us manage everyday stressors and fears.”

- Kurt Oaklee (Oaklee Psychotherapy, California)

Research shows that during the COVID-19 pandemic, horror sales went up drastically. Audiences looked unconsciously looked to the horror genre for escape. Horror movies can influence the “fight or flight” response which can negatively affect some people but can help relieve stress and empower others.

• Comedy movies and mental health:

Different genres of films provide different stimuli depending on the viewer’s Perception. Comedy movies can provide therapeutic relief, which has its benefits.

Different types of comedies range from slapstick to dark humour; they are perceived and registered differently in our brains. The brain operates differently depending on the information it is processing.

It is repeatedly said that laughter is the best medicine because of its benefits to the mind. Psychological issues tend to affect all aspects of life, which starts from the mind and could eventually affect organs and the immune system.

INFOTAINMENT AND EDUCATION

Subliminal messages in infotainment refer to messages or images that are intentionally or unintentionally included in entertainment or informational content, such as TV shows, music, or video games, to influence the viewer’s thoughts, emotions, or behaviour subtly.

However, like in films and social media, there is limited scientific evidence to support the idea that subliminal messages in infotainment can improve psychology.

In 2007, researchers used subliminal messages related to intelligence before an exam. Better performance on a midterm days later was noted in those who saw the words.

The concept of subliminal messages in education for psychological well-being refers to messages or images included in educational materials, such as textbooks, lectures, or presentations, to influence the learner’s thoughts, emotions, or behaviour in a subtle positive manner. More scientific evidence is paramount for this theory through education to improve psychology.

The use of subliminal messages in education is a controversial topic. Some proponents of subliminal messages in education argue that these messages can reinforce students’ positive behaviour, beliefs, or attitudes. However, this idea still needs to be proven mainly and widely accepted by the scientific community.

Education should be based on evidence-based practices and should prioritise transparency, ethical principles, and the well-being of students or patients.

Taking into consideration my participation in a Psychology study, awareness of the impact of anxiety disorders on the ability to accomplish tasks effectively developed. It is fascinating to note that completing tasks is not solely based on one’s knowledge or brilliance but also on one’s ability to think clearly, which can be highly difficult in an unhealthy psychological state. The subconscious mind has a significant impact on the brain and its activities.

For people dealing with mental health issues, actively working on one’s mental health can be very daunting, so passively implementing subliminal messages targeting mental health improvement could be effective without the conscious effort of the patient. Therefore, tests could be conducted to improve one’s mental state through subliminal messages.

“Imaging studies have shown that our brain responds to subliminal messages in measurable ways. Activity levels change in the amygdala, which processes emotions, the insula (involved in conscious awareness), the hippocampus (involved in processing memories) and the visual cortex.”

- SCIENTIFIC AMERICAN

CONCLUSION:

THE IMPACT OF SUBLIMINAL MESSAGES IN MOVING IMAGES FOR PSYCHOLOGY.

The fusion of art and science holds a pivotal role in the integration of subliminal messages. Filmmaking adeptly blends basic psychological principles with creative techniques to subtly weave the messages/information into visual narratives.

The incorporation of subliminal messages within moving images possesses the potential to influence viewers’ psychology. The nuanced impact and efficacy of such messages are multifaceted, contingent upon variables such as the message’s specificity, the contextual framework in which it is introduced, and the unique background, personality traits, and past experiences of the individual viewer.

Subliminal messages, whether intentional or inadvertent, pervade our daily experiences. Further research is imperative to comprehensively grasp their effects, necessitating a commitment to ethical and responsible utilization. Leveraging subliminal messaging can aid individuals in reconstructing their psychological framework by gradually instilling pertinent information tailored to their mental well-being requirements.

Subliminal messages are a delicate subject that necessitates thorough examination. For constructive purposes, the customization of subliminal messaging based on individual attributes is essential to optimize its effectiveness.

Excessive or improper utilization of any substance or activity can lead to adverse health effects. Pharmaceutical-grade medicine, when appropriately prescribed, has its practical usefulness, but when taken recreationally has dangerous tendencies. The right dose of subliminal/cognitive aid could immensely improve psychology.

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