Publications

Since its inception, ONATOMI has been committed to researching how creative arts can effectively address societal issues

through conducting extensive studies on the impacts of art on people, using knowledge to build capacity and

develop initiatives that enhance the well-being of individuals and communities.

CAN SUBLIMINAL MESSAGES THROUGH MOVING IMAGES IMPROVE PSYCHOLOGICAL HEALTH?

ART MEETS SCIENCE

The convergence of art and science in the context of subliminal messages in moving images refers to the use of techniques from both fields to influence the psychological responses of viewers. In film and video, subliminal messages are often achieved by briefly flashing images or sounds that are not consciously perceived by the viewer but still impact their emotions, thoughts, and behaviour.

5 FACTORS THAT INSPIRE NICHE-BASED MUSIC ARTISTS.

EXPLORING THE DEPTHS OF NICHE-BASED MUSIC: Unveiling the Driving Forces Behind Artistic Expression.

Some artists are drawn to expressing their creativity beyond the confines of the mainstream. They find themselves immersed in the stylised nuances of niche-based music, inspired by a myriad of compelling motivations.

CAN NICHE-BASED MUSIC GAIN SUCCESS OUTSIDE MAINSTREAM PLATFORMS?

TAKE ADVANTAGE OF THE NOISE

Niche marketing refers to targeting goods and services to a segmented part of a broader market. Understanding the niche and its audience is the best way to gain a competitive advantage. It involves catering to unique demands that mainstream providers need to cater or address to an overlooked audience. Even so, some niche markets may not be worth exploring. Hence, thorough research is paramount in addressing a niche market.

VIDEOS

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